Ambani ki shaadi se pehle ki party ne ‘Shaadi Bharat Mein’ ka udaharan diya, PM ne ‘Trillion-Rupee Industry’ ko Bharatiya Bhoomi par badhane ki koshish ki

Bharat mein 25% vishwa ki shaadiyan hoti hain, yeh dikhata hai ki duniya bhar mein har chaar shaadiyon mein se ek Bharat ka sthal hai. Bharatiya Brand Equity Forum (IBEF) ke anusaar, vyaapaar aur udyog mantralay ke dvara sthapit ek vishwas, Bharat ki shaadi industry desh ke charon me badiya udyog ban gayi hai, energy, banking, aur insurance ke bazaar ke baad, jiska varshik aay 2023 mein 4.74 trillion rupee thi.

All India Traders Sangathan (CAIT), desh ke mukhya vyapariyon aur vyapar karne walon ke liye rashtriya mukhya sangh, ka anuman hai ki vartaman shaadi ka mausam desh bhar mein 42 lakh shaadiyan dekhega, jismein shaadi se judi bikri aur seva Rs 5.5 lakh crore ka vyapaar kar rahi hai. Manchon ki shaadiyan badh rahi hain, 2024 mein 21% ke mukabale 2022 mein 18%. Research and Markets ke 2023 ki Destination Wedding Global Market Report ke anusaar, manchon ki shaadi ki industry 2022 mein $21 billion se 2023 mein $28 billion tak badhi hai.

CAIT ke anuman ke mutabiq, har saal ab 5,000 se zyada bharatiya jode videsh mein shaadi kar lete hain. Bharatiya har saal videsh mein manchon ki shaadiyon par Rs 75,000 crore se lekar Rs 1 lakh crore tak ki videshi varshik aay ko kharch karte hain ya chhod dete hain. Aur iske alawa, sarkar ki khazane se kar lagat aur cess ki aay ka nuksan hota hai kyunki paisa videsh mein kharch hota hai.

Pradhan Mantri (PM) Narendra Modi, apne mahine varshik radio karyakram, Mann Ki Baat mein ‘Shaadi Bharat Mein’ ka prachar karte hue kaha ki use kuch “bade parivaron” ke videsh mein shaadi karane ki pravritti se chintit hai, aur unhone logon se yah kaha ki ve aise ghatnayein Bharatiya bhoomi par aayojit karen jisse desh ka paisa bahar na jaye.

Unhone kaha, “Agar hum shaadiyon ki utsav ko Bharatiya bhoomi par, Bharat ke logon ke beech manayein, to desh ka paisa desh mein hi rahega.” December 2023 mein Dehradun mein ek shikhar sammelan ke dauraan, Pradhan Mantri Modi ne phir se Bharatiyon ko “Shaadi Bharat Mein” karne ki prerana di.

Anant Ambani aur Radhika Merchant ke grand pre-wedding samaroh ne desh mein sabse bade aise ghatnayein mein se ek ka udaharan diya. Jamnagar mein pre-wedding samaroh mein media se baat karte hue, Reliance Industries Limited (RIL) ke nirdeshak Anant Ambani ne kaha ki unhe bhi PM Modi ke ‘Shaadi Bharat Mein’ ka prayas se prerna mili. Unhone kaha, “Yah garv aur khushi ki baat hai jab hamare PM ne kaha ki kisi ko Bharat mein shaadi karni chahiye.”

Pradhan Mantri ke prayas ne riport ke anusaar abhineta jodi Rakul Preet Singh aur Jackky Bhagnani ko pichle mahine Goa mein shaadi karne ke liye prerit kiya. Jodi ne videsh mein shaadi karne ka iraada kiya tha, lekin antim samay par, unhone apna man badal kar Bharat mein shaadi karne ka faisla kiya.

OS-HOURHUB.COM