Mahindra Thar Earth edition launched, price starts at Rs 15.40 lakh in 2024

Mahindra & Mahindra, the renowned Indian SUV manufacturer, has introduced an exciting addition to its lineup – the Mahindra Thar Earth edition. Packed with features tailored for adventure enthusiasts, this special edition promises an exhilarating driving experience both on and off the road. With a starting price of Rs 15.40 lakh (ex-showroom), the Thar Earth edition offers versatility, performance, and style to discerning customers.

Power and Performance

Under the hood, the Mahindra Thar Earth edition boasts two formidable engine options to suit different driving preferences. The 2.0-litre mStallion 150 TGDi petrol engine delivers an impressive power output of 150bhp and a peak torque of 320Nm. On the other hand, the 2.2-litre mHawk 130 CRDe diesel engine generates 130bhp of power and 300Nm of torque. Drivers can choose between a 6-speed manual transmission or a 6-speed automatic transmission, ensuring a seamless driving experience tailored to their needs.

Design and Styling

True to its name, the Thar Earth edition showcases an eye-catching satin matte ‘Desert Fury’ finish that exudes rugged elegance. The exterior features dune-inspired decals on the doors and rear fender, complemented by silver alloys and matte black badges, giving it a distinct identity on the road. The ‘Earth Edition’ badge proudly adorns the B-pillars, symbolizing its special status in the Thar lineup.

Inside the cabin, the Thar Earth edition offers a blend of comfort and sophistication. The interior design draws inspiration from the mesmerizing dunes, with a black base complemented by light beige accents. Beige leatherette seats adorned with dune designs on the headrests add a touch of luxury to the rugged environment. The cabin is further accentuated with ‘Desert Fury’ inserts on the AC vents, steering wheel, centre console accent, and Thar branding on the doors, creating a cohesive and immersive driving environment.

Exclusive Features

Each Mahindra Thar Earth edition SUV comes with a unique numbered decorative VIN plate, starting with serial number 1. This personalized touch adds a sense of exclusivity to the ownership experience, making every journey memorable.

Pricing and Availability

The Mahindra Thar Earth edition is available in four variants, catering to diverse preferences and budgets:

Petrol MT: Rs 15.40 lakh
Petrol AT: Rs 16.99 lakh
Diesel MT: Rs 16.15 lakh
Diesel AT: Rs 17.60 lakh

Customers can choose the variant that best suits their requirements and embark on thrilling adventures with confidence.

Conclusion

With the launch of the Mahindra Thar Earth edition, Mahindra & Mahindra continues to push the boundaries of innovation and redefine the SUV segment. Packed with powerful performance, distinctive styling, and exclusive features, the Thar Earth edition promises to captivate adventure enthusiasts and elevate their driving experiences to new heights.

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